For the first time, last week I attended Ignite in Chicago. I've been to a handful of other industry trade shows and there is something special about something so targeted. Obviously this was only Microsoft. More often than not other conventions have such a mismatched breadth of booths

Once upon a time a family would have Movie Night. Parents would spend 15 minutes corralling their children into a car only to drive 20 minutes to a Blockbuster. In the Blockbuster they would go through aisles hunting for the couple movies they may take home that night. Some movies